Values

Mission & values

We combine the talent, technology and creative power of our wholly owned agency network to connect brands, institutions and associations with their audiences in the digital age.

We act as a bridge for transformation and growth, designing creative and strategic solutions executed with operational excellence.

Our core values

People first

Be yourself – diverse perspectives help us thrive.

We nurture our people, supporting one another with care, respect, and warmth.

Winning together

When we unite around a shared goal, we are unstoppable.

We act as a bridge for our talents, customers, and partners – empowering each to thrive.

Growth mindset

Curiosity and ambition fuel our growth and drive our success.

We stay ahead of the curve by embracing new ideas and championing innovative ways of working.

Delivering results

Our relentless pursuit of progress leads to positive change.

We actively share the insight, knowledge, and experience we have acquired over the last 35+ years.

Diversity, equity, inclusion and belonging

Thriving through diversity
68%
Gender balance of women
62%
Gender balance of women in middle management
53%
Gender balance of women in senior management

Thriving through diversity

With talents originating from more than 70 countries and collectively speaking over 60 languages, our group’s worldwide presence affords us the unique opportunity to collaborate with a diverse array of talents from various cultural backgrounds.

This diversity fosters an understanding of society and business that enriches our group and drives creativity and innovation. It amplifies our ability to work cross-culturally and solve problems as we accompany our clients into new markets.

Thriving through diversity
68%
Gender balance of women
62%
Gender balance of women in middle management
53%
Gender balance of women in senior management
Our Diversity, Equity, Inclusion & Belonging (DEI&B) commitment
90%
of our talents feel supported by their team when they make mistakes or fail
89%
of our talents feel people treat each other with respect
86%
of our talents agree that employees are treated fairly and equally regardless of their background.

Our Diversity, Equity, Inclusion & Belonging (DEI&B) commitment

We are committed to creating a safe and accepting environment where everyone can thrive.


We are committed to fairness and equity in all aspects of our organisation.

Our Diversity, Equity, Inclusion & Belonging (DEI&B) commitment
90%
of our talents feel supported by their team when they make mistakes or fail
89%
of our talents feel people treat each other with respect
86%
of our talents agree that employees are treated fairly and equally regardless of their background.
Learning and development
10,797 hrs
of learning received by our talents
2,000+
talents actively learning through our on-demand learning platforms
94%
completed GenAI Readiness Programme

Learning and development

At mci group, the MCI Institute serves as our global learning centre of excellence, driving talent development and future readiness. As the backbone of our continuous learning culture, it provides dynamic pathways, resources, and development opportunities that equip our teams with the skills to navigate an evolving world.

In 2024, we accelerated this mission by launching an AI-First Learning and Knowledge Management System, ‘switchai,’ harnessing GenAI technology to deliver personalised, high-impact learning experiences. This innovation also empowered local offices and teams to create, localise, and own their learning content, fostering a more decentralised and accessible Learning & Development approach.

Learning and development
10,797 hrs
of learning received by our talents
2,000+
talents actively learning through our on-demand learning platforms
94%
completed GenAI Readiness Programme
Well-being
1,200
engaged through 70+ well-being and DEI initiatives
9 out of 10
talents feel supported, respected
150
talents trained in stress management

Well-being

Employee well-being is crucial in today’s fast-paced workplace. Research shows a strong link between inclusion and well-being, emphasising the need for an environment where everyone feels safe and valued. At mci group, we are dedicated to fostering well-being through inclusive practices. We are convinced that inclusion is a key driver to enhancing well-being by reducing stress and creating a sense of belonging.

Our objectives include promoting well-being and inclusivity among our talents through various initiatives such as stress management training, physical activities, individual coaching, and implicit bias training while implementing evidence-based strategies that positively impact the entire community.

Well-being
1,200
engaged through 70+ well-being and DEI initiatives
9 out of 10
talents feel supported, respected
150
talents trained in stress management
Community impact
€63,348+
directly raised in support of local community and charity programmes
70+
community projects across mci group

Community impact

At mci group, we believe that businesses have a responsibility to drive positive change beyond the corporate world. With over 1,800 talents working globally, we can make an impact far beyond the events we create and be an active force for good in the communities where we live and work.

Community impact
€63,348+
directly raised in support of local community and charity programmes
70+
community projects across mci group
Community activities