“Strategic engagement of core stakeholders, both virtually and live, will be the key success factor for any organisation.”

Based in Singapore, Robin has driven MCI’s expansion outside of Europe since 2007. He is jointly responsible for the leadership and strategic direction of a global organisation with a turnover of €300 million and offices in 60 cities and 31 countries around the world. He also leads mci agencies’ Institutional Division, serving the association and government clients, and is responsible for strategic service development for these markets.

Day-to-day, Robin consults for associations on strategic planning, board assessment and global growth strategies, speaks at international business events and works with several leading industry organisations at the forefront of knowledge exchange.  He is one of only two non-North American Fellows of ASAE – Center for Association Leadership.