A home for heroes. A stage for the world.
For the Paris 2024 Olympic and Paralympic Games, mci group helped design and manage Club France a monumental, multi-dimensional venue that became the beating heart of celebration, unity, and national pride.
More than a fan zone, it was a living showcase of France’s culture, creativity, and sporting excellence welcoming 840,000 visitors every day and winning Best Public Event at La Nuit de l’Événementiel Républik Event.
Seamless large-scale event management at an unprecedented daily capacity
Reimagined the fan zone as a global cultural platform
Brought together athletes, officials, citizens, and media under one shared experience
Elevated France’s image as an open, innovative, and welcoming host nation
The mission was to go beyond celebration to create an experience that embodied the values of the Olympic movement: excellence, respect, and friendship.
Club France needed to stand as both a symbol of national pride and a bridge to the world, where sport and culture met to inspire connection and collective emotion.
mci group transformed Club France into more than a venue it became a global platform for connection, culture, and celebration.
By blending large-scale experience design with emotional storytelling, mci group redefined what a national Olympic hub could represent uniting people from every corner of the world around shared values of excellence, friendship, and respect.
Through collaboration, creativity, and precision, the team helped France move from host nation to symbol of global camaraderie delivering a seamless, inclusive experience that embodied both national pride and international spirit.
Immersive spatial design transforming the fan zone into a multi-dimensional cultural experience
Live broadcast zones, interactive sports areas, and exhibitions connecting fans, athletes, and media
Tailored guest experience strategy welcoming 840,000 visitors daily with operational precision
Integrated storytelling aligning France’s cultural diplomacy with the Olympic movement’s values
