Club France

Seamless event management bringing together 840,000 people every day

Winner of Best Public Event Award at La Nuit de l’Événementiel Républik Event

The mission

To go beyond the traditional concept of a fan zone and create an iconic venue that would celebrate French athletic achievements while also acting as a powerful cultural bridge — welcoming the world to experience the values, energy, and hospitality of the host nation.

This space had to reflect not only national pride but also the universal ideals of the Olympic movement: excellence, respect, and friendship.

The transformation

From fan zone to global cultural platform

Club France redefined what a national Olympic venue could be. It was transformed into a multi-dimensional space that convened stakeholders across sectors and geographies in a shared celebration of sport and cultural identity.

Strategic outcomes delivered:

Stakeholder engagement

The space was curated to welcome and satisfy a wide spectrum of high-profile attendees — from athletes and officials to global fans and media. A robust programme of live event broadcasts, interactive sports zones, and cultural exhibitions ensured that every visitor found a meaningful point of connection.

Global impact & public diplomacy

The venue fostered international friendship by creating a welcoming and inclusive atmosphere, promoting dialogue, diversity, and mutual respect. This made Club France not only a celebration hub but also a soft-power tool aligned with France’s broader global cultural diplomacy.

Media reach & perception

Designed for high visibility, the venue achieved extensive media coverage across domestic and international outlets. Its success in shaping positive public perception helped elevate both the Olympic brand and France’s global image, amplifying the reach of its core messages around unity and shared achievement.

Creative effectiveness & experience design

Every element — from spatial layout to programming — was meticulously planned to deliver creative impact. By combining technology, storytelling, and real-time celebration, Club France became a model of creative effectiveness, able to convene diverse stakeholders while offering an engaging, emotionally resonant experience for all.

The vision

To transform the space and event into a beacon of international camaraderie — a place where sport, culture, and people from all walks of life came together in an inclusive and emotionally resonant setting.

It would serve as a global platform — designed to attract athletes, dignitaries, international visitors, and media — offering them a space that encapsulated the spirit of Paris 2024 and projected a dynamic, modern image of France to the world.