European Liquid Gas Congress
Redesigning the European Liquid Gas Congress for increased engagement and relevance.
Our mission
Partner with the European Liquid Gas Congress to maximise their visibility, redesign and deliver a creative and strategic concept that would significantly engage and provide value to the attending audiences. The project required creative design, content, social media and digital marketing to provide attendees with meaningful insights and foster industry collaboration.
The transformation
Established relevance in the market
Ensuring the Congress remained relevant in a rapidly changing market landscape.
Secured stakeholder satisfaction
Securing the satisfaction of key stakeholders, including industry leaders, exhibitors, and attendees, to ensure successful future collaborations and overall reputation.
Deepened engagement and value
Deep engagement provided meaningful insights and fostered industry collaboration, which are critical for the Congress’s long-term success.
Advanced brand positioning
Positioning the ELGC as the leading event for the liquid gas industry through a cohesive event identity and effective marketing strategies which maximised visibility and impact.
Expansive digital footprint
Expanding the Congress’s digital footprint through targeted campaigns and digital media strategies allowed them to reach a broader audience with far deeper engagement.
Boundless innovation and creativity
Showcasing mci group agencies strengths in creativity, strategic thinking, and innovation made clear their ability to deliver a successful and impactful event.
The vision
To transform the European Liquid Gas Congress (ELGC) into a platform with an iconic identity and creative vision.
