Shaping Europe’s space economy
by mci group
mci group brands – logos, MCI Agency and Ovation DMC worked together to deliver the 18th European Space
Conference the defining annual moment for European space policy and a forum that plays a central role in shaping
Europe’s space agenda.
Through mci group’s integrated capability model, combining event production, experience design, and strategic
public relations, mci group transformed a two-day gathering into a continent-wide policy conversation.
2,000+ participants convened, including ministers, commissioners, agency heads, military leaders and C-suite executives and 80 partners
100+ journalists mobilised, 500+ articles and 20+ interviews
150,000+ organic LinkedIn impressions, 30,000+ clicks beyond the event
86,000 website views, 5,000 registration clicks
Created 18 years ago, the European Space Conference holds a unique position in the institutional calendar. As geopolitical competition intensifies and public interest in space grows, it brings ministers, European Commissioners, agency heads, military representatives and C-suite leaders together for candid, decision-level discussions with impact across the wider community.
The ambition was to evolve the Conference from a high-level gathering into a strategic vehicle for shaping Europe’s space agenda, while broadening its reach, influence and commercial relevance across the ecosystem.
The challenge was to scale both authority and impact by connecting policy, industry and media in ways that influence decision-making far beyond the room.
mci group designed and delivered an integrated programme spanning experience design, public affairs, strategic communications and digital engagement. Built on the group’s connected capability model, the Conference was reimagined as a multichannel platform for dialogue, visibility and influence.
Through coordinated content, media activation and on-site execution, mci group helped the European Space Conference move from event to influence platform reinforcing its position as the sector’s defining annual forum and extending its impact far beyond the venue.
A connected platform unified production, communications and digital.
Decision-maker experience design was built for candid, high-level dialogue.
Strategic media engagement amplified authority and reach through press activation.
Digital amplification extended the conversation beyond the venue through content and social.
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