A platform to be lived
by MCI Agency Germany
MCI Agency Germany partnered with SAP to deliver SAP d-com 2025, evolving the programme into a year round audience engagement experience connecting its global developer community through live experiences, virtual learning, campaign communications and creative storytelling.
What began as individual event formats became one connected experience designed to build participation, strengthen community and keep developers engaged throughout the year.
50,000+
Developers connected
worldwide
78 countries
Reached across the global
developer community
37 local events
Delivered across 21 countries
Year round engagement
Connecting hybrid, virtual and live experiences through one shared journey
SAP needed to engage a global developer community across cultures, time zones and different ways of participating.
The challenge was not simply to share information. It was to create a sense of connection and belonging across every interaction, from global broadcasts and virtual learning to local live experiences.
The opportunity was to turn separate moments into one continuous experience, giving developers meaningful ways to learn, participate and connect with each other throughout the year.
MCI Agency created an integrated audience engagement strategy that connected live experiences, virtual learning, campaign communications and creative content across the SAP d-com journey.
At the centre was a shared creative narrative that gave the community something to participate in, not simply consume. The Developers League brought complex technology themes to life through human storytelling, while live and digital experiences created opportunities for developers to learn, interact and connect.
Together, these elements turned SAP d com into a year round experience designed to strengthen participation, community and connection across SAP’s global developer audience.
Connected experience journey: Linked hybrid, virtual and live experiences through one continuous programme.
Audience led engagement :Created different ways for developers to learn, participate and connect.
Immersive live experiences: Brought the community together through 37 local events across 21 countries.
Creative storytelling: Used The Developers League to create a shared emotional thread across the year.
Integrated communications: Connected content and communications across every stage of the audience journey.
AI supported creativity: Used AI across story development, character design and production.
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