Generative AI is redefining what leaders expect from brand engagement shifting from information-heavy events to experiences that inspire understanding, emotion and action.

Adobe saw the opportunity not just to talk about innovation, but to stage it. The challenge was turning complex technology into meaningful, localized conversations with decision-makers across Europe.

mci group designed and delivered a connected Executive Summit framework, one global vision, three locally tailored experiences in London, Paris, and Munich.

Through creativity, intelligence, and coordination, mci group helped Adobe move from presentation to participation — building deeper trust, engagement, and long-term influence among Europe’s business leaders.