Transforming technology into personal connection
mci group created a gamified global showcase to bring IBM’s Watsonx Assistant to life demonstrating how AI can transform customer service through automation and intelligent design.
The roadshow reached 40 global locations, engaging enterprise audiences and driving direct business results including Walmart signing with IBM on the day of the event.
Delivered a scalable global roadshow across 40 international markets
Positioned Watsonx Assistant as a leader in AI-powered customer service
Elevated IBM’s reputation for innovation and client impact
Converted engagement into measurable sales outcomes
In a market flooded with technology claims, audiences crave understanding, not explanation.
IBM’s challenge was to show not tell how AI can optimise service interactions, reduce cost, and enhance customer satisfaction.
The solution: Use gamification as a storytelling tool. By transforming AI automation into a game-like experience, the roadshow made complex capabilities simple, memorable, and emotionally engaging turning innovation into understanding.
mci group designed a gamified experience that united Watsonx Assistant, Watson Discovery, and IBM Business Automation/RPA into one seamless demonstration of AI’s potential.
Every interaction invited users to test, learn, and win creating instant connection with the technology’s power and purpose.
Through creativity, intelligence, and precision, mci group helped IBM move from presentation to participation turning engagement into adoption and awareness into real business value.
Gamified product demo integrating IBM’s AI and automation tools
Scalable creative framework deployed across 40 global roadshow
Data-driven storytelling linking gameplay results to real-world efficiency
Direct sales conversion and global visibility reinforcing IBM’s market leadership
