Helping brands stay relevant, build influence, and grow
Recent highlights
Sports
Club France, 2024 Paris Olympics & Paralympics
mci group France created unforgettable celebration of sport and culture for the largest fan zone during the Olympic and Paralympic games in Paris.
Bringing together 840,000 fans every day the expertise services of MCI Agency, MCI Sports, Ovation, matter unleashed their creativity, providing innovate creative event services, social media and seamless event management that has won them the prestigious awards of Best Public Event Award and La Nuit de l’Événementiel Républik Event.
Automotive
Reigniting brand passion for Ford with the Capri unveiling
In just five weeks, HAGEN INVENT, a live communication and event agency, brought to life a confidential internal event to unveil the return of the iconic Ford Capri – now reborn as an all-electric model. The emotional reveal welcomed over 2,000 employees, celebrating their role in building the future of electric mobility.
By combining speed, secrecy, and storytelling, HAGEN INVENT helped Ford energise its workforce, strengthen internal pride, and align an automotive legend with the company’s electrification strategy.
Finance
Strengthening at the Las Vegas Grand Prix Finance American Express’ premium experience
Black Flower Agency and MCI USA brought American Express’ brand promise to life at the Las Vegas Grand Prix with an exclusive five-day Formula 1 experience for 100 top-tier Platinum and Centurion Card members.
Every moment was crafted to surprise, delight, and deepen loyalty. Immersive, high-touch, and unforgettable, the experience reinforced American Express’ leadership in curating premium, once-in-a-lifetime moments for its most valued clientele.
Technology
Delivering personalisation at scale for Adobe Executive Summits
MCI UK partnered with Adobe to bring their vision of AI-driven customer experiences to life through a series of high-impact Executive Summits across London, Paris, and Munich.
By blending expert insights, live demos, and curated peer networking, MCI helped Adobe engage senior leaders across Europe – demonstrating the real-world power of personalisation at scale and strengthening Adobe’s position as a leader in customer experience innovation.
Healthcare
Setting new benchmarks for virtual healthcare education with European Respiratory Society
To push the boundaries of virtual healthcare learning, the European Respiratory Society turned to Dorier audio visual production company, transform the ERS Satellite event into a fully immersive digital experience.
Using Digiplace – Dorier’s proprietary platform – the team crafted a vibrant 3D environment for an intuitive event that rivalled the energy of an in-person gathering with over 3,600 participants from 130+ countries. Dorier’s creative technology expertise delivered a benchmark-setting educational journey—expanding reach, deepening impact, and redefining what virtual can achieve.
Non-profit
Boosting charity fundraising impact at Only Watch 2024
The event impactful delivery helped captivate over 500 collectors, brands and media, enhancing donor engagement and support. Dorier played a key role in crafting the creativity and audio visual design expertise that contributed to the charity auction, contributing to an impressive CHF 28.3 million raised for Duchene muscular dystrophy research.
Automotive
Shaping the future of mobility for BMW
To ignite global anticipation for its next generation of electric mobility, BMW partnered with HAGEN INVENT for the high-impact press launch of the BMW Vision Neue Klasse X. The team orchestrated every element – from scouting to final staging. By combining bold creative direction with flawless execution, HAGEN INVENT helped position BMW at the forefront of sustainable innovation.
The immersive experience captured the brand’s future-facing values and design leadership, generating worldwide media attention and reinforcing its status in the evolving electric vehicle landscape.
Entertainment
Fueling fan excitement for Call of Duty: Warzone Mobile with immersive launch experience
To ignite excitement around the launch of Call of Duty: Warzone Mobile in Brazil, MCI Brazil delivered a high-energy, immersive experience that placed fans and influencers directly inside the games universe. In collaboration with Activision Blizzard, the team crafted a dynamic environment using live-action scenarios, striking visual, and interactive technology – mirroring the intensity of the gameplay itself.
Designed with precision and theatrical flair, the event created a lasting impression, drove social buzz, and reinforced the Call of Duty franchise’s powerful connection with its mobile audience.
Software
Uniting a global developer community through strategic storytelling
For the global kick-off of a major software company, MCI Germany designed and delivered a hybrid experience that inspired over 30,000 developers worldwide. Anchored in a retro gaming aesthetic and them around artificial intelligence, the event blended strategic messaging with immersive storytelling – from dynamic keynote broadcasts and masterclasses to live chats and a dedicated radio station.
With only 130 attendees onsite and the majority engaging virtually, the format significantly reduced CO₂ emissions while maximising global reach, impact, and energy. The show-stopping opening and year-long content journey positioned the client as a visionary leader in tech, powered by creativity, connection, and sustainable innovation.
Public Sector
Empowering global policy dialogue for Global Forum on Migration and Development
Through the creation of a seamless global platform, MCI Switzerland and Dorier’s audio visual production and content expertise successful helped global stakeholders from governments, NGOs, and institutions connect and collaborate on critical policy issues.
Manufacturing
Uniting employees in celebration of NETZSCH’s Uniting a global developer 150-year legacy
To mark its 150th anniversary, the NETZSCH Group entrusted MCI Germany with creating a large-scale summer festival that brought together 3,500 guests from across Germany, Europe, and South Africa. Designed as a tribute to the company’s global workforce, the event included multiple indoor and outdoor stages, immersive experiences, and personalised details – each reflecting the NETZSCH motto of “Proven Excellence.”
By combining creative brilliance with logistical precision, MCI Germany delivered a seamless and emotionally resonant celebration that strengthened community spirit and left a lasting impression of appreciation, pride, and shared identity.
Conglomerate
Transforming India’s MICE landscape for a global infrastructure leader
To redefine India’s role in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, a $200 billion multinational conglomerate partnered with insidery to design and operationalise world-class infrastructure across six regions.
Over three years, 25 consultants delivered a comprehensive strategy – from market activation and lead generation to financial modelling and destination design – ensuring long-term viability and global competitiveness. The result: a transformative national initiative that elevated India’s MICE sector, boosted regional economies, and set new benchmarks in experience-led infrastructure development.
Oil & Gas
Aligning industry and audience needs at the European Liquid Gas Congress
mci group Belgium through the expertise of MCI Brussels and logos transformed the European Liquid Gas Congress into a more relevant and impactful experience. Their expertise helped to align its strategy with evolving audience and industry expectations.
Through a targeted cross-channel campaign and a reimagined programme, they strengthened the event’s brand identity, attracted over 900 participants, and generated 12.9 million impressions – positioning ELGC as a key platform for dialogue and innovation in the energy sector.
Insurance
Creating cultural immersion for Fraser & Hoyt
For a memorable evening in Marbella, Ovation Spain DMC crafted a fully immersive experience for Fraser & Hoyt, celebrating the richness of Andalusian culture through a concept that seamlessly blended tradition and creativity. By combining deep local expertise with imaginative design, Ovation delivered a cultural journey to immerse attendees in the spirit of southern Spain.