Shape
the Future
The mci group is a global next-gen platform for marketing innovation and breakthrough communication in the digital age. Our platform combines the talent, technology and creative power of our global agency network to transform brands and organisations.
Our companies
MCI Agency create human-centric and multi-channel touchpoint solutions that engage and bring people together.
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Consulting & market research agency specializing in marketing & sales performance
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Kabloom is a specialised digital marketing agency focusing specifically on b2b event growth and attendee acquisition.
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AIP provide unique opportunities in this exciting 4th industrial revolution and the next stage of market impact
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These ventures listed above are run independently with a stand-alone governance. None of the agencies which are part of the mci group shall be liable in any way for obligations incurred by the ventures listed above.
Take your ideas to the next level
Meet the team

“It is no longer about who attends your programmes or reads your content but about who engages.”
Sebastien Tondeur is the second generation mci group CEO, having led multiple company transformations and significant growth of the family business he joined in 1997. He studied finance and international business and has an MBA from Northeastern University. He regularly speaks at international events and is often interviewed by business and marketing media for his insights on building a global and human-centred business. Sebastien is the co-founder of the Entrepreneur Organisation (EO) in Switzerland. In 2011 he won the prestigious ”EY Switzerland Entrepreneur of the Year” award.

“Openness to diversity and a deep interest in what others bring to the table: these are the building blocks of collaboration.”
As a member of mci group’s Executive Committee, Jurriaen is jointly responsible for the leadership and strategic direction of a global organisation with a turnover of €250 million and offices in 60 cities and 31 countries worldwide. Day-to-day, Jurriaen leads management processes, a range of service departments, and the integration of new MCI offices.
A frequent speaker, chair and moderator at international conferences, he also speaks at business schools, leads training programmes for senior management and publishes leadership articles.

“Strategic engagement of core stakeholders, both virtually and live, will be the key success factor for any organisation.”
Based in Singapore, Robin has driven MCI’s expansion outside of Europe since 2007. He is jointly responsible for the leadership and strategic direction of a global organisation with a turnover of €434 million and offices in 60 cities and 31 countries around the world. He also leads mci agencies’ Institutional Division, serving the association and government clients, and is responsible for strategic service development for these markets.
Day-to-day, Robin consults for associations on strategic planning, board assessment and global growth strategies, speaks at international business events and works with several leading industry organisations at the forefront of knowledge exchange. He is one of only two non-North American Fellows of ASAE – Center for Association Leadership.

“In everything I do in my role, I do my very best to add a human touch.”
Joelle has been with MCI from its infancy and has grown with the company ever since. She is now responsible for internal communications, HR, learning & development, and sustainability within the group. Through all these avenues, Joelle keeps one thing at the heart of it all – people. MCI’s human-centric rebranding has leant fully into Joelle’s strengths and passions around our ways of working.

“Magic happens at the intersection of ‘trust your instincts’ and ‘trust the data’. Intelligence without courage won’t take you far.”
Oscar is an expert in the international meetings and events industry, having worked for MCI for more than 10 years across 3 different continents: Europe, America and Asia.
Since 2012, he has been leading MCI’s expansion in the digital era from Singapore as the region’s COO, crafting strategic and creative client solutions to incorporate digital technologies into the company’s suite of services.
Currently, Oscar supports the global formulation, facilitation and communication of MCI’s strategic initiatives and future goals.

“I am obsessed with developing brands and omnichannel marketing campaigns that improve results for our clients.”
Sylvia Andre is Chief Marketing Officer of mci group. Following formal training with WPP companies, Sylvia rose through the ranks to take on senior roles with Ogilvy and Young & Rubicam. Plus, as a creative marketing guru with an entrepreneurial streak, Sylvia ran her own successful marketing and media agency in Australia.

“For me, it’s important to make my team believe in honesty and people as much as I do.”
Edouard joined MCI as a consultant in 2011. Since then, his position has grown to Chief Information Officer, seeing him leading the charge in security, innovation, and operations throughout different agencies of the group. Far before the call for it in 2020, Edouard’s vision for cloud-based and remote working has been ensuring that mci group can operate efficiently, safely, and on a global stage.

“Our financial data and technology solutions deliver the insight at the right time to support our client operations and strategic execution decisions”.
As Chief Financial Officer, Olivier Giauque oversees the planning, implementation and running of all financial activities of mci group across all offices and brands. He joined the company in 1998 after working for accounting and auditing firms, where he completed the Swiss Federal Diploma in Finance and Accounting. Olivier was promoted to the CFO position in 2009 and is a member of the Executive Committee and the Global Management Team.

“We create the environment to inspire MCI talents to continuously learn, grow and boost performance to achieve business objectives.”
Avinash joined MCI in 1998 as the Director of Talent and Development for MCI Brussels overseeing all aspects of Recruitment, Employee Engagement, Internal Communication and Organisational Development.
Now, as Group Learning and Development Director, Avinash oversees and deploys a global Learning and Development architecture through MCI Institute. This helps mci group employees across all divisions develop their knowledge and skills to achieve maximum effectiveness and contribution towards meeting organisational goals.

“People sit at the heart of what we do, that’s why safety, security, and sustainability is vital to us.”
With an engineering background and degrees in risk management and sustainability, Emmanuel brings 12 years’ experience to mci group developing our health and safety and sustainability programmes. Emmanuel oversees processes of reducing risks of our events and for our employees and develop the sustainability strategies for the group.
He created our event safety and sustainability tool, a unique instrument which allows us to audit our events for potential threats and measure our environmental and social impacts.

“Together, we have the power to change our tomorrow”
Erica has been a sustainability champion for the Geneva agency for close to 15 years. In 2018, she took on the additional responsibility of monitoring and communicating our sustainability performance and coordinating our onboarding and training programme for the group. Erica became a certified “Sustainability Practitioner” by the Center for Sustainability Excellence in 2019.
News & articles
Reports

Sustainability Report
We integrate principles of responsible business & believe in diversity. We report in accordance with the Global Reporting Initiative guidelines and commit to the UNSGD.

Annual Report
Our Group builds advance pathways for human to human engagement. We explore people and relationships to create long term client value.
Our core values
Thriving through diversity
Inspiring breakthrough moments
Living by growth
Promoting innovation and entrepreneurship

We actively promote diversity within the mci group, and believe it is an essential source of richness and innovation.

As a connector, we believe that when people come together, magic happens.

We believe an mci group story should always end with a transformation, with a new way to see the world moving forward.

Encouraging and enabling entrepreneurs, innovators and thinkers to thrive.
Join the team
Our global talents are our most precious resource. Operating in a people’s business, we’ve long prioritised the wellbeing of our employees, supporting them in their career journey and ensuring a diverse and inclusive workplace. We are building an organisation that is profoundly human, with a focus on care and responsibility.






